Zrafted is a Toronto-based ecommerce company helping brands build, improve, manage and grow Shopify stores through development, design, SEO, conversion optimization and ongoing technical support.
Zrafted works with ecommerce businesses that need more than someone who can simply install a theme or change a few settings.
Our work sits across the areas that keep a Shopify business moving: development, storefront design, customer experience, technical troubleshooting, SEO, conversion optimization and ongoing website management.
That means we can look at a Shopify store as a connected ecommerce system rather than separating design, code and growth into unrelated conversations.
For some clients, we handle a defined one-time project. For others, we remain involved through monthly Shopify support as the store keeps evolving.
A technically correct change is not always the best ecommerce change. We look at how the work fits into the wider customer and business experience.
Shopify is a core part of our ecommerce work, including theme development, Liquid, integrations, troubleshooting, migrations, optimization and ongoing management.
We understand that better ecommerce requires more than code. SEO, conversion, product presentation and customer experience influence what should actually be built.
We prefer identifying useful improvements over adding features simply because they are technically possible.
Defined Shopify services can be purchased at published prices while larger requirements move through discovery and custom scoping.
Shopify stores continue changing after launch. Our monthly plans support maintenance, CRO, SEO, store management and development.
We consider navigation, merchandising, buying confidence, mobile usability, search visibility and the path to purchase—not only the appearance of the page.
Work with Zrafted for a defined project or keep us involved as the technical and growth requirements continue.
Customers should understand the offer and clients should understand what is being built, changed or recommended.
Development and design should solve a real store, customer or operational problem.
A Shopify store changes with products, campaigns, customers, technology and growth priorities.
The best technical solution should also make sense for how the business sells and how customers buy.
Zrafted is led by founder Zain Arshad and operates from Toronto with a focus on helping businesses use ecommerce technology more effectively.
The goal is not to turn every request into the largest possible project. It is to understand the business requirement, identify the right level of work and build a relationship that can continue as the ecommerce operation grows.
That approach is also why Zrafted offers both clearly priced one-time Shopify services and ongoing monthly support rather than forcing every client into the same engagement model.
Use a fixed-price service when the requirement is clear: development, design, Liquid, app integration, troubleshooting, performance or conversion audits.
View Shopify Pricing →Use a monthly plan when the Shopify workload keeps returning across maintenance, CRO, SEO, store management or development.
Compare Monthly Plans →Use a custom scope for Shopify Plus, migrations, large redesigns, custom systems and more complex ecommerce requirements.
Request a Shopify Audit →Start with the current store, problem, business requirement and desired outcome.
Identify whether the requirement fits a defined service, monthly plan or custom scope.
Build, configure, optimize or manage the approved Shopify work.
Stay involved when the store needs maintenance, improvements or a continuing development relationship.
Explore Zrafted's ecommerce work and case studies, or start with a review of your own Shopify store.
Zrafted Inc. is based in Toronto, Canada and works with ecommerce businesses on Shopify development, optimization, growth and ongoing support.
Yes. Zrafted works as a Shopify Partner and provides Shopify-focused development and ecommerce services.
Services include Shopify development, website design and redesign, theme and Liquid development, app integrations, troubleshooting, migrations, SEO, conversion optimization, Shopify Plus, B2B, POS and ongoing Shopify support.
No. Zrafted works on new builds as well as existing Shopify stores requiring redesigns, fixes, custom functionality, optimization, migrations or ongoing management.
Yes. Several defined one-time services are available for smaller Shopify requirements such as Liquid work, app setup, troubleshooting, speed optimization and conversion audits.
Yes. Monthly Shopify support plans are available for maintenance, conversion optimization, SEO, managed ecommerce growth and ongoing development.
Yes. Zrafted provides both Shopify SEO and conversion optimization services in addition to technical development.
Yes. Zrafted supports advanced Shopify requirements including Shopify Plus, B2B and more complex ecommerce implementations.
If the requirement is unclear, start with a Shopify audit or contact Zrafted. We can review the store and help identify whether a one-time service, monthly plan or custom project is more appropriate.
Start with a store audit, a defined Shopify service or a conversation about the ecommerce work your business needs next.
