Improve how your products, collections and ecommerce content appear in organic search with Shopify-specific keyword research, on-page optimization, technical SEO, internal linking and ongoing content strategy.
A Shopify store is not a standard brochure website. It may contain hundreds or thousands of products, collections, variants, filters, blog posts and customer pathways.
That means ecommerce SEO needs to consider both search engines and product discovery.
We look at which keywords belong on product pages, which deserve collection pages, which require supporting content, and how those pages should connect through internal linking.
The goal is to create a stronger organic-search structure while keeping the storefront useful for real customers.
From keyword strategy to technical issues, we optimize the parts of a Shopify store that influence organic discovery.
Research commercial, category, product and informational search terms relevant to the products your business sells.
Match target keywords to the right page type instead of forcing every search term onto products or blog posts.
Improve relevant product titles, metadata, headings, content structure and search-focused product information.
Product Page Optimization →Build stronger category pages around commercial search terms and customer product-discovery needs.
Collection Optimization →Review crawlability, indexing, redirects, duplicate pages, canonicals, broken links and other Shopify technical issues.
Technical SEO →Connect related collections, products, landing pages and content to create stronger customer and search-engine pathways.
Identify useful guides, comparisons, buying information and customer questions that can support organic discovery.
Refresh relevant existing pages when improving an established asset makes more sense than continuously publishing new URLs.
Review clicks, impressions, queries, landing pages and indexing signals to help prioritize future SEO work.
Strong Shopify SEO is partly about deciding what page deserves to rank for each type of search.
Shopify handles many technical elements automatically, but themes, apps, migrations and changing store structures can still create search problems.
Content should target real customer searches and strengthen the wider ecommerce site rather than exist only to increase blog-post count.
Help customers understand which type of product may fit their needs while linking into relevant collections and products.
Address meaningful product, category or solution comparisons where customers genuinely research alternatives.
Answer useful pre-purchase questions that can attract relevant informational search demand.
Use relevant internal links and product recommendations so helpful content connects naturally with ecommerce pages.
Review current Shopify structure, pages, content, search visibility and technical issues.
Identify relevant commercial, category, product and informational keyword opportunities.
Improve priority pages, technical issues, internal links and content according to the selected scope.
Review organic-search signals and use the findings to prioritize future SEO work.
Use SEO Growth when organic search is the primary focus, or Growth Manager when SEO needs to sit alongside CRO and Shopify management.
Ongoing SEO for Shopify brands that want consistent work across search strategy, commercial pages, content and technical monitoring.
A broader monthly plan when you need Shopify SEO alongside CRO, merchandising, store management and recurring implementation.
Stores with large catalogues, significant migration history, international SEO requirements or more complex technical issues may require a custom SEO engagement.
Shopify SEO is the process of improving how a Shopify store's products, collections, landing pages and content can be discovered through organic search. It includes keyword strategy, on-page SEO, technical SEO, internal linking and content optimization.
Ecommerce stores contain product pages, collections, variants, filters, apps and changing inventory. Shopify SEO needs to account for these ecommerce structures while also improving commercial and informational search visibility.
Yes. Product-page SEO can include keyword targeting, titles, metadata, headings, supporting copy, internal links and other relevant search improvements.
Yes. Collection pages are often important for broader commercial category searches and can be optimized around relevant search intent, content and internal linking.
Yes. Technical SEO can include indexing, crawlability, redirects, broken links, duplicate content, canonical issues and other search-related Shopify problems depending on the scope.
Yes. Content can be created around relevant customer questions, buying guides, comparisons and informational search opportunities. The $599 Shopify SEO Growth plan includes two SEO-focused articles per monthly billing period.
No. Search results depend on competition, website authority, technical quality, content, search-engine changes and many other factors. We focus on improving the store's SEO without guaranteeing a particular ranking, traffic level or revenue result.
There is no universal timeline. Existing website authority, competition, catalogue size, technical health, content quality and the search opportunity all affect how quickly organic performance can change.
Zrafted's Shopify SEO Growth plan is $599 CAD per month plus applicable tax. Larger or more complex SEO requirements can be scoped separately.
Shopify Growth Manager is the broader $899 CAD per month option and combines selected SEO support with conversion optimization, merchandising, store management and recurring Shopify work.
Yes. You can request a free Shopify audit so we can review the store and identify relevant technical, SEO, conversion and storefront opportunities before recommending a direction.
Find the search opportunities worth targeting, strengthen the pages that matter and build an SEO structure that supports ecommerce discovery over time.
