Your Shopify store may already work—but that doesn't mean it is helping your business perform at its best. Zrafted redesigns existing Shopify stores to improve visual quality, customer experience, mobile usability, product discovery and conversion performance.
Shopify stores often become harder to use over time as apps, campaigns, new products and one-off changes accumulate.
The brand has evolved but the ecommerce storefront still reflects an older version of the business.
Navigation, product information or purchase actions are awkward on smaller screens.
Visitors reach the site but too few move through product discovery, cart and checkout.
Important information is missing, difficult to scan or presented in a layout that does not support buying decisions.
Collections, menus and filters have grown without a clear information architecture.
Your team struggles to create landing pages, promotions and merchandising layouts without developer involvement.
A successful Shopify redesign should improve how customers navigate, discover products, evaluate products and move toward checkout.
A visually impressive storefront can still perform poorly. During a redesign we look at the parts of the customer journey that can create friction between arrival and purchase.
Make primary actions obvious without overwhelming customers.
Surface reviews, policies and credibility signals at meaningful points.
Reduce unnecessary steps between landing and relevant products.
Present product information in an order that supports decision making.
Redesign projects are also an opportunity to review unnecessary sections, heavy visual elements, app clutter and front-end issues affecting the customer experience.
Fixed-price packages are available for standard redesign projects. Stores requiring major custom development, integrations or complex ecommerce functionality are scoped separately.
For Shopify stores with a solid foundation that primarily need a cleaner visual system and better storefront organization.
For established Shopify businesses that want a substantially improved storefront and customer journey.
For ecommerce businesses needing a complete custom storefront, advanced functionality or significant development during the redesign.
We review the current store, design, navigation, mobile experience, product pages and customer journey.
We identify what should remain, what should change and what needs to be rebuilt.
The improved experience is designed and implemented directly into Shopify.
We test the redesigned store and can continue through CRO, SEO or ongoing Shopify support.
Zrafted Shopify redesign packages currently start at $1,299 CAD for a storefront refresh. A more comprehensive conversion-focused redesign starts at $2,499 CAD. Advanced custom redesign projects are quoted according to scope.
Not necessarily. In many cases we can retain the existing Shopify backend, catalog, products, customers and core setup while redesigning the storefront and customer experience.
A standard storefront redesign normally focuses on the theme and customer-facing experience. Existing Shopify products and order data do not need to be recreated simply because the design changes.
Yes. Product-page redesign can include media layout, product information hierarchy, variants, trust elements, shipping messaging, reviews and purchase actions.
Yes. Conversion considerations can be incorporated into the redesign through navigation, information hierarchy, calls-to-action, trust, product pages and cart experience.
Yes. If the entire storefront does not need to change, we can focus on specific areas such as the homepage, product pages, collection pages or mobile experience.
Yes. Custom Liquid development, Shopify sections, integrations and advanced storefront functionality can be added depending on project requirements.
You can continue working with Zrafted through Shopify maintenance, website management, conversion optimization, SEO or a monthly support plan.
Let us review your current storefront and identify what should stay, what should change and where a redesign could improve the customer experience.
Get Your Shopify Redesign Review →